About me

Industrial-Organizational Psychology practitioner, Learning Experience Designer, and Wayshower

The way we all learn, work, and interact is defined by our experience.

People do their best work when their work is designed in a way that is meaningful and rewarding. That rarely happens by accident. Jobs, training, and systems are usually designed separately, by different teams, at different times. That creates gaps. I treat all of these as one chain: design the work, enable people to do it, then motivate people to do it well.

Most people work in one of these areas. I work across all of them, so each piece supports the others. At each stage, the focus is the experience itself. This way, each decision is human-centered and brings out the best in people at work.

Jay Frey

Work, learn, and connect better by design.

User Experience

Employee Experience

Customer Experience

Learning Experience

Projects & Partnerships

Trusted by many of the world's best known brands.

1.5M
Customers Impacted
600K+
Employee Perspectives
500K+
Learners Reached
190K+
Jobs Designed

Let's work together